Croisement Festival

The Croisement festival is the largest French cultural event in the world and the largest of its kind in China, bringing a wide array of French culture to a growing number of cities. Neither highbrow nor populist, the festival’s mission is to bring innovative cultural productions to China’s general public, with an emphasis on the youth audience. We designed the identity of the festival to appeal to diverse groups within China and represent the spirit of the French festival.