To create an immersive showsuite for a crown jewel development in Guangzhou, at the base of the Guangzhou CTF Finance Centre, we emphasised the playful and innovative character of K11 Concepts with a holistic environment that included custom fragrances and a surreal design to transport visitors to the wonders of childhood, such as the treehouse of their dreams. Never forgetting the goal of the showsuite, each element combined to create a compelling experience of K11′s unique retail vision.
Selling premium office units in a hyper-competitive market in one of the fastest growing cities in China is a challenging task under any circumstances. When that office space is in the tallest tower in the city, the showsuite design and content needs to match those high standards with a creative approach. The offices are leased by K11, known for their innovative views on work environments, so we took the challenge and created an unexpected, yet cohesive look at presenting real estate information to prospective tenants.