18 March 2011
Marc & Chantal Design creates a fresh retail experience for Simmons Hong Kong.
With a customer profile chockfull of mature, educated and well-established citizens, Simmons believed it was time to educate the younger generations on the link between quality of life, getting a good night’s sleep and how that relates to Simmons’ know-how in product quality.
Just how the décor in one’s house is a reflection of taste and culture, Marc & Chantal created a personality for each mattress and housed it in a unique space which resonates with the mattress’ personality.
In order to set the mood, Marc & Chantal installed art pieces (specific to each mattress) on the wall where each mattress leans, creating an accent to the space. A juxtaposition of fabrics and layering of materials such as canvas, velvet, silk and wallpapers create a dynamic, textile-like composition. The installations also feature transparent fabrics and treatments, allowing hints of light to shine through. To complement the overall ambience of each display, Marc & Chantal has custom-made a range of textiles such as premium carpets and co-coordinating bed linens. Beside each mattress sits a night table along with various accessories each projecting the comfort of home. With a system of curvaceous shelving units and wall-pockets, the design firm softened the space and integrated the displayed mattress seamlessly.
