Renaissance Hotels are all about discovering the different sides, tastes and flavours of each travel destinations. To capture the essence of 20 major Asian cities, we created this cocktail book as a gift to their VIPs and to be used in their hotels premium lounges
After nearly six decades acquiring and managing hotels, the Harilela Group has finally created its own hotel brand and opened the first hotel in London’s Belgravia posh neighbourhood. We were commissioned to create this new brand from scratch.
Zhongwei Hotels turned to the expertise and experience of Marc & Chantal to rethink and redesign their brand when they wanted to maximise and elevate the value of their existing and new hotels. The project was comprised of a full range of branding services such as positioning, brand architecture, brand DNA, naming and brand identity. We rebranded the group itself and created new categories of hotels in order to capture emerging opportunities in the fast-moving hospitality market.
LUXE is a travel and media brand with a strong fan base and great brand recognition, particularly in its home region in Asia. The iconic concertina folds of the pocket guide are easily spotted in any savvy traveller’s bag and trust in the brand’s recommendations is very high. With all this in mind, it was an exciting and challenging task to clarify the Brand Definition and help LUXE position its future offerings for content-hungry and tech-friendly readers.
Swire Hotels set out to redefine what a luxury hotel should be in the 21st century. As we began to work with them on their first location in Beijing, we quickly realised that this was one of those rare moments – a moment of change. The assembled team of designers and consultants came together to build one of the most celebrated boutique luxury hotels in the world and our identity had to reflect the qualities of the brand.
We designed the identity of Swire Hotels’ ‘Lifestyle Business’ category to answer the need for a fresh and breezy look that appealed to young and adventurous travellers. The first hotel to open in 2010 was located in Hong Kong, as part of the Island East business hub, and the second opened in INDIGO, Beijing and the third one is due to open in Miami. The identity, which was based on extensive customer research, expanded into opportunities for large branding features in the hotel and lobby.
Although Champagne is a symbol of festivities in the West, the French nectar was mostly unknown in Asia when Moët Hennessy came to us to help them tap into the Mainland China market. As a leader in their category, they felt they had to provide a focal point that would capture the imagination and immerse the Chinese consumer into the ‘Champagne Experience’ and they had the perfect location in Macau to do so.
During the revamp of the legendary hotel, the team at the Mandarin Oriental Hotel contacted us to design its guest rooms collaterals as well as a new set of visual identities and menus for its world-famous bars and restaurants. The Clipper Lounge, Man Wah and Café Causette are reinterpreted classics, whereas the M Bar and Pierre were totally new concepts.
We were asked to conceptualize the experience for a very exclusive private dinning room for Krug, one of the most revered Champagne brands. The Krug Room itself is hidden within the kitchen of the Mandarin Oriental Hotel in Hong Kong and gives diners a chance to interact with the chefs and sommeliers in a very personal manner.