As a property conglomerate operating in China, GT Land came to us to help them rethink their brand model and take full advantage of the 020 platforms they were in the process of building.
To create an immersive showsuite for a crown jewel development in Guangzhou, at the base of the Guangzhou CTF Finance Centre, we emphasised the playful and innovative character of K11 Concepts with a holistic environment that included custom fragrances and a surreal design to transport visitors to the wonders of childhood, such as the treehouse of their dreams. Never forgetting the goal of the showsuite, each element combined to create a compelling experience of K11′s unique retail vision.
Selling premium office units in a hyper-competitive market in one of the fastest growing cities in China is a challenging task under any circumstances. When that office space is in the tallest tower in the city, the showsuite design and content needs to match those high standards with a creative approach. The offices are leased by K11, known for their innovative views on work environments, so we took the challenge and created an unexpected, yet cohesive look at presenting real estate information to prospective tenants.
In the competitive real estate market within China, the ability to immerse potential tenants in the details and lifestyle of a development apart is key to communicate the concepts behind it. We were asked to develop the showsuite content and design for the retail development of Sino Ocean Taikoo Li, in the rapidly growing city of Chengdu, with an eye to delivering a message about the quality of life and enjoyment that could be found there.
To create a public exhibition about the Peak, Marc & Chantal led research into Hong Kong’s unique heritage and natural wonders. Conceptualised, curated and designed as a museum-grade display, the exhibition was part of a broader brand and communication exercise developed by Marc & Chantal for a residential project by Wheelock Properties on the Peak.
Marc & Chantal tackled the opportunity of designing the Swire Properties Corporate Lounge at Art Basel for a third straight year with a goal to make it the most ambitious installation yet. The aim was to create a design that would be an engaging and meaningful lounge experience, then become a beautiful and playful semi-permanent installation at Taikoo Hui in Guangzhou. The concepts for the art piece were realised in coloured glass and mirror panels that immersed visitors in an optical playground.
Understanding the Sun and its inner workings is no easy task. It was our challenge to present this massive subject in a concise and informative, yet engaging, manner. To do so, we used a mix of digital and analogue interactive tools, making for a hands-on and entertaining experience.
For Swire Properties’ first VIP lounge at the Hong Kong Art Fair – a premier art event in Asia and Art Basel Hong Kong’s predecessor, Marc & Chantal celebrates the phenomenon that is Hong Kong with an environmentally friendly installation, which evokes the city’s iconic topography.
This exhibition about the creative process of the world-renowned architect was mounted in Sanlitun Village, Beijing in 2010 and later reconfigured at Artistree, Hong Kong. From conception to finished product, the exhibition provided an insightful look into his unique method of combining traditional, hands-on design techniques with industry-leading computer technology.
Creating a showsuite is an exercise in the art of illusion, imagination and persuasion. For their second project in Beijing, Swire Properties asked us to bring that kind of magic to the design of a unique sales experience. Indigo is a mixed-use development, with retail, commercial and hotel components, located in the up and coming Jiangtai district in Beijing.
When Phoenix Properties contacted us in 2010 to position and brand their flagship residential development in Central, we knew we had an opportunity to break away from the traditional glitz and glamour common to residential property campaigns in Hong Kong. Going back to the essence of “balanced living”, we shaped a strategy to build a brand image that emphasized the quiet originality of the Gramercy building.