As a property conglomerate operating in China, GT Land came to us to help them rethink their brand model and take full advantage of the 020 platforms they were in the process of building.
The H.A.N.D.S mall was built in the 1980s as two separate, but connected, shopping malls in Tuen Mun serving residents of the surrounding housing estates. In 2014, aiming to attract a younger demographic in the area, Link commissioned us to revamp the identity of the mall to bring energy and liveliness to the neighbourhood. With the shopper’s experience in mind, we created a total design solution that integrated a strong wayfinding strategy with a distinct visual system of icons.
On a mission to re-ignite the tradition of attending the races, the HKJC looked to Marc & Chantal in 2012 to transform their existing gift-counter into a retail experience that echoed the energy and excitement of the races. We created a total design solution that included an end-to-end branding exercise and a customer-centric experience for both the Happy Valley and Sha Tin racecourses.
Shopin is a highly successful discount retail chain in Beijing with an e-commerce, plus bricks and mortar, business model. With a fast-growing business, the management realised that the foundation of their brand needed to be realigned to support the opportunities of expansion ahead of them. We helped build a solid base for the future growth of the brand.
Creating a showsuite is an exercise in the art of illusion, imagination and persuasion. For their second project in Beijing, Swire Properties asked us to bring that kind of magic to the design of a unique sales experience. Indigo is a mixed-use development, with retail, commercial and hotel components, located in the up and coming Jiangtai district in Beijing.
China Mobile is the juggernaut of mobile communication on the mainland and its brand is ubiquitous in the Chinese landscape. However, with rapid changes in technology, it was critical to go beyond brand power and create an immersive experience to educate and retain the attention of customers. We were given a 10,000 sq ft space to create a journey into the wonders of wireless technology.
Although Champagne is a symbol of festivities in the West, the French nectar was mostly unknown in Asia when Moët Hennessy came to us to help them tap into the Mainland China market. As a leader in their category, they felt they had to provide a focal point that would capture the imagination and immerse the Chinese consumer into the ‘Champagne Experience’ and they had the perfect location in Macau to do so.
Yintai Center is the flagship development of the Yintai Property Group, standing tall on the Chang An avenue in Beijing. This high-end development is one of the most prestigious addresses in Beijing, hosting the Park Hyatt Hotel, The Park Life luxury Mall, private residential units and a Grade A office tower.