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A Rhythmic Journey

13 November 2013

For Vacheron Constantin at the Inaugural Watches and Wonders Haute Horlogerie

To celebrate the launch of the world’s thinnest minute repeater watch, the Patrimony Contemporaine Calibre 1731, we designed an immersive, choreographed space to highlight the watch’s special musical qualities, in collaboration with the Parisian creative agency, ateliergh.
This ultra-thin watch has kept the resonant tones of its chimes and we focused on presenting this trait to the visiting editors, retailers and VIP buyers. The displays for Vacheron Constantin’s full line of luxury timepieces served as instruments rhythmically marking time with tones and lights, while a reflecting pool amplified the experience.

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