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Branding for Conrad Shenyang’s F&B Outlets

17 September 2019

As part of Hang Lung Properties’ signature commercial development Forum 66, Conrad Shenyang is the latest upscale hotel to arrive in the largest city of Northeast China. We collaborated with the teams at Hang Lung and Conrad to create brand identities for all of the F&B outlets within the prestigious hotel.

We began by embarking on a journey to create distinctive Chinese names for each F&B outlet. To bring a sense of nobility and style, we developed a system where each name revolved around the words “Pavilion” (馆) and “Hall” (堂). This helped to create a clear synergy between Conrad Shenyang’s collection of offerings:

- 尚馆 GALLERY (Bar & Lounge)
- 漣馆 LINK (Grill Restaurant)
- 文馆 ARCHIVE (All Day Dining)
- 满堂 MAN (Chinese Cuisine)

The holistic brand identities that we created were inspired by the hotel’s interior design concept (developed by IN-dulge). In addition, we branded the hotel’s grab ‘n go deli “HOOK” and created a fun and light-hearted identity that subtly integrates Hang Lung Properties signature 66 brand into the visuals.

After a year-long collaboration, we are excited to announce that Conrad Shenyang has officially opened since September 2019. We have a lot to share on the making of these brands, so stay tuned for more!

Photo courtesy of Conrad Shenyang

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