We began by embarking on a journey to create distinctive Chinese names for each F&B outlet. To bring a sense of nobility and style, we developed a system where each name revolved around the words “Pavilion” (馆) and “Hall” (堂). This helped to create a clear synergy between Conrad Shenyang’s collection of offerings:
- 尚馆 GALLERY (Bar & Lounge)
- 漣馆 LINK (Grill Restaurant)
- 文馆 ARCHIVE (All Day Dining)
- 满堂 MAN (Chinese Cuisine)
The holistic brand identities that we created were inspired by the hotel’s interior design concept (developed by IN-dulge). In addition, we branded the hotel’s grab ‘n go deli “HOOK” and created a fun and light-hearted identity that subtly integrates Hang Lung Properties signature 66 brand into the visuals.
After a year-long collaboration, we are excited to announce that Conrad Shenyang has officially opened since September 2019. We have a lot to share on the making of these brands, so stay tuned for more!
Photo courtesy of Conrad Shenyang