As a property conglomerate operating in China, GT Land came to us to help them rethink their brand model and take full advantage of the 020 platforms they were in the process of building.
Renaissance Hotels are all about discovering the different sides, tastes and flavours of each travel destinations. To capture the essence of 20 major Asian cities, we created this cocktail book as a gift to their VIPs and to be used in their hotels premium lounges
After nearly six decades acquiring and managing hotels, the Harilela Group has finally created its own hotel brand and opened the first hotel in London’s Belgravia posh neighbourhood. We were commissioned to create this new brand from scratch.
Zhongwei Hotels turned to the expertise and experience of Marc & Chantal to rethink and redesign their brand when they wanted to maximise and elevate the value of their existing and new hotels. The project was comprised of a full range of branding services such as positioning, brand architecture, brand DNA, naming and brand identity. We rebranded the group itself and created new categories of hotels in order to capture emerging opportunities in the fast-moving hospitality market.
Home to 150 high-technology companies, the Hong Kong Science Park is a science and technology hub covering an area of 330,000 sq. metres in the New Territories. In order to create an environment that is consistently efficient, from its energy-saving construction practices to the navigation for users and visitors in the enormous site, we came up with a strong and comprehensive wayfinding and signage strategy that integrates into the interior space we designed for Phase 3 of the Park.
The H.A.N.D.S mall was built in the 1980s as two separate, but connected, shopping malls in Tuen Mun serving residents of the surrounding housing estates. In 2014, aiming to attract a younger demographic in the area, Link commissioned us to revamp the identity of the mall to bring energy and liveliness to the neighbourhood. With the shopper’s experience in mind, we created a total design solution that integrated a strong wayfinding strategy with a distinct visual system of icons.
To create an immersive showsuite for a crown jewel development in Guangzhou, at the base of the Guangzhou CTF Finance Centre, we emphasised the playful and innovative character of K11 Concepts with a holistic environment that included custom fragrances and a surreal design to transport visitors to the wonders of childhood, such as the treehouse of their dreams. Never forgetting the goal of the showsuite, each element combined to create a compelling experience of K11′s unique retail vision.
Selling premium office units in a hyper-competitive market in one of the fastest growing cities in China is a challenging task under any circumstances. When that office space is in the tallest tower in the city, the showsuite design and content needs to match those high standards with a creative approach. The offices are leased by K11, known for their innovative views on work environments, so we took the challenge and created an unexpected, yet cohesive look at presenting real estate information to prospective tenants.
In the competitive real estate market within China, the ability to immerse potential tenants in the details and lifestyle of a development apart is key to communicate the concepts behind it. We were asked to develop the showsuite content and design for the retail development of Sino Ocean Taikoo Li, in the rapidly growing city of Chengdu, with an eye to delivering a message about the quality of life and enjoyment that could be found there.
To create a public exhibition about the Peak, Marc & Chantal led research into Hong Kong’s unique heritage and natural wonders. Conceptualised, curated and designed as a museum-grade display, the exhibition was part of a broader brand and communication exercise developed by Marc & Chantal for a residential project by Wheelock Properties on the Peak.
Marc & Chantal tackled the opportunity of designing the Swire Properties Corporate Lounge at Art Basel for a third straight year with a goal to make it the most ambitious installation yet. The aim was to create a design that would be an engaging and meaningful lounge experience, then become a beautiful and playful semi-permanent installation at Taikoo Hui in Guangzhou. The concepts for the art piece were realised in coloured glass and mirror panels that immersed visitors in an optical playground.
To celebrate our 20th anniversary, Marc & Chantal created an interactive art installation at the 2013 Clockenflap Music and Arts Festival. As the Creative Partner of the festival, we designed a light drawing photo studio inside of a cluster of inflatable clouds at Victoria Harbour for concert goers to explore. The festival attracted more than 30,000 attendees and the cloud installation quickly became a landmark, with a queue of participants waiting to take their photo for the entire time of operation.
For their second year as a host of the art fair, Swire Properties turned to Marc & Chantal to create a VIP Lounge at Art Basel in Hong Kong, in 2013. The event was the first edition of Art Basel to be located in Asia and was held at the Hong Kong Conventions and Exhibition Centre, which showcased works from 3,500 artists worldwide. Not merely for collectors, Art Basel attracted international curators, writers, thinkers and cool-hunters alike.
Understanding the Sun and its inner workings is no easy task. It was our challenge to present this massive subject in a concise and informative, yet engaging, manner. To do so, we used a mix of digital and analogue interactive tools, making for a hands-on and entertaining experience.
The Croisement festival is the largest French cultural event in the world and the largest of its kind in China, bringing a wide array of French culture to a growing number of cities. Neither highbrow nor populist, the festival’s mission is to bring innovative cultural productions to China’s general public, with an emphasis on the youth audience. We designed the identity of the festival to appeal to diverse groups within China and represent the spirit of the French festival.
On a mission to re-ignite the tradition of attending the races, the HKJC looked to Marc & Chantal in 2012 to transform their existing gift-counter into a retail experience that echoed the energy and excitement of the races. We created a total design solution that included an end-to-end branding exercise and a customer-centric experience for both the Happy Valley and Sha Tin racecourses.
For Swire Properties’ first VIP lounge at the Hong Kong Art Fair – a premier art event in Asia and Art Basel Hong Kong’s predecessor, Marc & Chantal celebrates the phenomenon that is Hong Kong with an environmentally friendly installation, which evokes the city’s iconic topography.
This exhibition about the creative process of the world-renowned architect was mounted in Sanlitun Village, Beijing in 2010 and later reconfigured at Artistree, Hong Kong. From conception to finished product, the exhibition provided an insightful look into his unique method of combining traditional, hands-on design techniques with industry-leading computer technology.
On a mission to appeal to the instant-gratification-seeking youth of today, we created a multi-dimensional and layered experience giving the opportunity to teenagers across Hong Kong to step into a die-cut world, teeming with lessons on how to become the best citizen one can be.
Creative Sky is a TV show on China national channel CCTV 6, aimed at finding and promoting the next generation of talented Chinese fashion designers. The show’s first season aired in 2011 and quickly established itself as a reference for quality and meaningful entertainment content. With the higher purpose of providing a platform for the creative youth, Creative Sky gained international interest, noticeably with the Parsons School offering full scholarship in New York to the winner. With Vogue, Lane Crawford and a host of international labels as partners, the show cemented its unique position in the Chinese creative landscape.
When we designed the Krug Room at The Mandarin Oriental Hotel in Hong Kong, we initially approached Hermès to provide the tableware. After looking through their existing range, we chose to create a custom design exclusive to the Krug private dining space. With the success of the design and collaboration, the Les Poèmes du Mandarin collection was launched for retail sale in Hermès stores around the world in 2009.
Shopin is a highly successful discount retail chain in Beijing with an e-commerce, plus bricks and mortar, business model. With a fast-growing business, the management realised that the foundation of their brand needed to be realigned to support the opportunities of expansion ahead of them. We helped build a solid base for the future growth of the brand.
Swire Hotels set out to redefine what a luxury hotel should be in the 21st century. As we began to work with them on their first location in Beijing, we quickly realised that this was one of those rare moments – a moment of change. The assembled team of designers and consultants came together to build one of the most celebrated boutique luxury hotels in the world and our identity had to reflect the qualities of the brand.
To provide an educational journey for young visitors to the Legislative Council (LegCo) Complex, we used the historical development of the legislature of Hong Kong to give context to the present policies and procedures. Interactive displays on the legislative process give motivation for visitors to be involved in the region’s future.
Performance events are ephemeral, but powerful, moments that allow a magical connection to be created with an audience. Our mission was to build a dream-like experience when we conceptualised and art directed this event for the launch of Swarovski’s latest jewelry collection in Shanghai. Our inspiration followed the theme of the collection, Under the Blue, where water and sky merge and reflect each other.
We designed the identity of Swire Hotels’ ‘Lifestyle Business’ category to answer the need for a fresh and breezy look that appealed to young and adventurous travellers. The first hotel to open in 2010 was located in Hong Kong, as part of the Island East business hub, and the second opened in INDIGO, Beijing and the third one is due to open in Miami. The identity, which was based on extensive customer research, expanded into opportunities for large branding features in the hotel and lobby.
The North Lantau Hospital in Hong Kong was built to fulfil the needs of the Tung Chung district and community. The complex organisation of a large hospital often makes it difficult for both staff and users to find their way efficiently, and a hospital is often the scene of great stress. Therefore, we were commissioned to develop a strong wayfinding strategy and signage design for the project.
Creating a showsuite is an exercise in the art of illusion, imagination and persuasion. For their second project in Beijing, Swire Properties asked us to bring that kind of magic to the design of a unique sales experience. Indigo is a mixed-use development, with retail, commercial and hotel components, located in the up and coming Jiangtai district in Beijing.
China Mobile is the juggernaut of mobile communication on the mainland and its brand is ubiquitous in the Chinese landscape. However, with rapid changes in technology, it was critical to go beyond brand power and create an immersive experience to educate and retain the attention of customers. We were given a 10,000 sq ft space to create a journey into the wonders of wireless technology.
This travelling exhibition was commissioned to communicate about the Louis Vuitton heritage to Asian customers. The project was an evolution of an earlier exhibition we had designed for the brand, “Travel & Travellers”, showcasing the glamourous and adventurous lifestyle of the 19th Century traveller through a broad range of antique Louis Vuitton travel accessories. The Art of the Automobile exhibition presented visitors with a collection of objects related specifically to road travel.
When Phoenix Properties contacted us in 2010 to position and brand their flagship residential development in Central, we knew we had an opportunity to break away from the traditional glitz and glamour common to residential property campaigns in Hong Kong. Going back to the essence of “balanced living”, we shaped a strategy to build a brand image that emphasized the quiet originality of the Gramercy building.
Although Champagne is a symbol of festivities in the West, the French nectar was mostly unknown in Asia when Moët Hennessy came to us to help them tap into the Mainland China market. As a leader in their category, they felt they had to provide a focal point that would capture the imagination and immerse the Chinese consumer into the ‘Champagne Experience’ and they had the perfect location in Macau to do so.
Yintai Center is the flagship development of the Yintai Property Group, standing tall on the Chang An avenue in Beijing. This high-end development is one of the most prestigious addresses in Beijing, hosting the Park Hyatt Hotel, The Park Life luxury Mall, private residential units and a Grade A office tower.
During the revamp of the legendary hotel, the team at the Mandarin Oriental Hotel contacted us to design its guest rooms collaterals as well as a new set of visual identities and menus for its world-famous bars and restaurants. The Clipper Lounge, Man Wah and Café Causette are reinterpreted classics, whereas the M Bar and Pierre were totally new concepts.
We were asked to conceptualize the experience for a very exclusive private dinning room for Krug, one of the most revered Champagne brands. The Krug Room itself is hidden within the kitchen of the Mandarin Oriental Hotel in Hong Kong and gives diners a chance to interact with the chefs and sommeliers in a very personal manner.
In addition to devising a comprehensive directional routing system, in order to help staff and visitors navigate their way efficiently around the complex, our design brief was extended to incorporate a new interior ‘style guide’ for specific zones of the building. These decorative features were meant to help identify and give personality to areas such as the auditorium, library and public foyer.
Located on the waterfront in Quarry Bay Park, the museum gallery opened in 2012 to give visitors a view into Hong Kong’s fire fighting past and the history of the Fireboat Alexander Grantham. The Fireboat itself is installed on site and open to the general public. Occupying roughly 3,500 sq. ft., the exhibition works along a visual timeline covering three key periods, from 1883 to the present day.