Forming a unique cluster of heritage buildings located at the heart of the Central district, the Central Police Station compound—now known as Tai Kwun, Centre for Heritage and Arts—once served as an important base for law and order in Hong Kong. Formally a“one-stop-shop”facility housing a police station, a prison, and a magistracy, the site was fully decommissioned in 2006.
In 2008, the Government of Hong Kong SAR announced its partnership with The Hong Kong Jockey Club to revitalise the Central Police Station compound, and a few years later, Marc & Chantal was given the incredible opportunity to be the creative partners of this one-of-a-kind project.
Renaissance Hotels are all about discovering the different sides, tastes and flavours of each travel destinations. To capture the essence of 20 major Asian cities, we created this cocktail book as a gift to their VIPs and to be used in their hotels premium lounges
After nearly six decades acquiring and managing hotels, the Harilela Group has finally created its own hotel brand and opened the first hotel in London’s Belgravia posh neighbourhood. We were commissioned to create this new brand from scratch.
Zhongwei Hotels turned to the expertise and experience of Marc & Chantal to rethink and redesign their brand when they wanted to maximise and elevate the value of their existing and new hotels. The project was comprised of a full range of branding services such as positioning, brand architecture, brand DNA, naming and brand identity. We rebranded the group itself and created new categories of hotels in order to capture emerging opportunities in the fast-moving hospitality market.
On a mission to re-ignite the tradition of attending the races, the HKJC looked to Marc & Chantal in 2012 to transform their existing gift-counter into a retail experience that echoed the energy and excitement of the races. We created a total design solution that included an end-to-end branding exercise and a customer-centric experience for both the Happy Valley and Sha Tin racecourses.
Shopin is a highly successful discount retail chain in Beijing with an e-commerce, plus bricks and mortar, business model. With a fast-growing business, the management realised that the foundation of their brand needed to be realigned to support the opportunities of expansion ahead of them. We helped build a solid base for the future growth of the brand.
When Phoenix Properties contacted us in 2010 to position and brand their flagship residential development in Central, we knew we had an opportunity to break away from the traditional glitz and glamour common to residential property campaigns in Hong Kong. Going back to the essence of “balanced living”, we shaped a strategy to build a brand image that emphasized the quiet originality of the Gramercy building.