Over the years, the South Korean conglomerate Aju Group witnessed dramatic changes in the Hongdae district—under the influence of the prestigious arts school Hong Ik University, the area had become home to the indie music scene, underground nightclubs, K-pop recording studios, as well as hundreds of cafés, restaurants and galleries. Recognising a rare opportunity in the market, they commissioned Marc & Chantal to create a hotel brand that would not only draw from the essence of the neighbourhood, but also add to it.
The Hari hotel offers guests with a luxurious and intimate experience right in the heart of Belgravia, West London. Our vision for the hotel is one that transcends generations, which is reflected in its traditional yet quirky brand identity. As part of the branding for The Hari, we were asked to create a distinct visual identity for the Italian fine dining restaurant that will feature traditional cooking with a contemporary flair.
Interior Design by Tara Bernerd & Partners
As a property conglomerate operating in China, GT Land came to us to help them rethink their brand model and take full advantage of the 020 platforms they were in the process of building.
Renaissance Hotels are all about discovering the different sides, tastes and flavours of each travel destinations. To capture the essence of 20 major Asian cities, we created this cocktail book as a gift to their VIPs and to be used in their hotels premium lounges
After nearly six decades acquiring and managing hotels, the Harilela Group has finally created its own hotel brand and opened the first hotel in London’s Belgravia posh neighbourhood. We were commissioned to create this new brand from scratch.
Zhongwei Hotels turned to the expertise and experience of Marc & Chantal to rethink and redesign their brand when they wanted to maximise and elevate the value of their existing and new hotels. The project was comprised of a full range of branding services such as positioning, brand architecture, brand DNA, naming and brand identity. We rebranded the group itself and created new categories of hotels in order to capture emerging opportunities in the fast-moving hospitality market.
To create a public exhibition about the Peak, Marc & Chantal led research into Hong Kong’s unique heritage and natural wonders. Conceptualised, curated and designed as a museum-grade display, the exhibition was part of a broader brand and communication exercise developed by Marc & Chantal for a residential project by Wheelock Properties on the Peak.
Marc & Chantal tackled the opportunity of designing the Swire Properties Corporate Lounge at Art Basel for a third straight year with a goal to make it the most ambitious installation yet. The aim was to create a design that would be an engaging and meaningful lounge experience, then become a beautiful and playful semi-permanent installation at Taikoo Hui in Guangzhou. The concepts for the art piece were realised in coloured glass and mirror panels that immersed visitors in an optical playground.
For their second year as a host of the art fair, Swire Properties turned to Marc & Chantal to create a VIP Lounge at Art Basel in Hong Kong, in 2013. The event was the first edition of Art Basel to be located in Asia and was held at the Hong Kong Conventions and Exhibition Centre, which showcased works from 3,500 artists worldwide. Not merely for collectors, Art Basel attracted international curators, writers, thinkers and cool-hunters alike.
The Croisement festival is the largest French cultural event in the world and the largest of its kind in China, bringing a wide array of French culture to a growing number of cities. Neither highbrow nor populist, the festival’s mission is to bring innovative cultural productions to China’s general public, with an emphasis on the youth audience. We designed the identity of the festival to appeal to diverse groups within China and represent the spirit of the French festival.
This exhibition about the creative process of the world-renowned architect was mounted in Sanlitun Village, Beijing in 2010 and later reconfigured at Artistree, Hong Kong. From conception to finished product, the exhibition provided an insightful look into his unique method of combining traditional, hands-on design techniques with industry-leading computer technology.
This travelling exhibition was commissioned to communicate about the Louis Vuitton heritage to Asian customers. The project was an evolution of an earlier exhibition we had designed for the brand, “Travel & Travellers”, showcasing the glamourous and adventurous lifestyle of the 19th Century traveller through a broad range of antique Louis Vuitton travel accessories. The Art of the Automobile exhibition presented visitors with a collection of objects related specifically to road travel.
When Phoenix Properties contacted us in 2010 to position and brand their flagship residential development in Central, we knew we had an opportunity to break away from the traditional glitz and glamour common to residential property campaigns in Hong Kong. Going back to the essence of “balanced living”, we shaped a strategy to build a brand image that emphasized the quiet originality of the Gramercy building.
Yintai Center is the flagship development of the Yintai Property Group, standing tall on the Chang An avenue in Beijing. This high-end development is one of the most prestigious addresses in Beijing, hosting the Park Hyatt Hotel, The Park Life luxury Mall, private residential units and a Grade A office tower.