As a property conglomerate operating in China, GT Land came to us to help them rethink their brand model and take full advantage of the 020 platforms they were in the process of building.
After nearly six decades acquiring and managing hotels, the Harilela Group has finally created its own hotel brand and opened the first hotel in London’s Belgravia posh neighbourhood. We were commissioned to create this new brand from scratch.
Zhongwei Hotels turned to the expertise and experience of Marc & Chantal to rethink and redesign their brand when they wanted to maximise and elevate the value of their existing and new hotels. The project was comprised of a full range of branding services such as positioning, brand architecture, brand DNA, naming and brand identity. We rebranded the group itself and created new categories of hotels in order to capture emerging opportunities in the fast-moving hospitality market.
The H.A.N.D.S mall was built in the 1980s as two separate, but connected, shopping malls in Tuen Mun serving residents of the surrounding housing estates. In 2014, aiming to attract a younger demographic in the area, Link commissioned us to revamp the identity of the mall to bring energy and liveliness to the neighbourhood. With the shopper’s experience in mind, we created a total design solution that integrated a strong wayfinding strategy with a distinct visual system of icons.
To create a public exhibition about the Peak, Marc & Chantal led research into Hong Kong’s unique heritage and natural wonders. Conceptualised, curated and designed as a museum-grade display, the exhibition was part of a broader brand and communication exercise developed by Marc & Chantal for a residential project by Wheelock Properties on the Peak.
Marc & Chantal tackled the opportunity of designing the Swire Properties Corporate Lounge at Art Basel for a third straight year with a goal to make it the most ambitious installation yet. The aim was to create a design that would be an engaging and meaningful lounge experience, then become a beautiful and playful semi-permanent installation at Taikoo Hui in Guangzhou. The concepts for the art piece were realised in coloured glass and mirror panels that immersed visitors in an optical playground.
To celebrate our 20th anniversary, Marc & Chantal created an interactive art installation at the 2013 Clockenflap Music and Arts Festival. As the Creative Partner of the festival, we designed a light drawing photo studio inside of a cluster of inflatable clouds at Victoria Harbour for concert goers to explore. The festival attracted more than 30,000 attendees and the cloud installation quickly became a landmark, with a queue of participants waiting to take their photo for the entire time of operation.
For their second year as a host of the art fair, Swire Properties turned to Marc & Chantal to create a VIP Lounge at Art Basel in Hong Kong, in 2013. The event was the first edition of Art Basel to be located in Asia and was held at the Hong Kong Conventions and Exhibition Centre, which showcased works from 3,500 artists worldwide. Not merely for collectors, Art Basel attracted international curators, writers, thinkers and cool-hunters alike.
Understanding the Sun and its inner workings is no easy task. It was our challenge to present this massive subject in a concise and informative, yet engaging, manner. To do so, we used a mix of digital and analogue interactive tools, making for a hands-on and entertaining experience.
The Croisement festival is the largest French cultural event in the world and the largest of its kind in China, bringing a wide array of French culture to a growing number of cities. Neither highbrow nor populist, the festival’s mission is to bring innovative cultural productions to China’s general public, with an emphasis on the youth audience. We designed the identity of the festival to appeal to diverse groups within China and represent the spirit of the French festival.
On a mission to re-ignite the tradition of attending the races, the HKJC looked to Marc & Chantal in 2012 to transform their existing gift-counter into a retail experience that echoed the energy and excitement of the races. We created a total design solution that included an end-to-end branding exercise and a customer-centric experience for both the Happy Valley and Sha Tin racecourses.
For Swire Properties’ first VIP lounge at the Hong Kong Art Fair – a premier art event in Asia and Art Basel Hong Kong’s predecessor, Marc & Chantal celebrates the phenomenon that is Hong Kong with an environmentally friendly installation, which evokes the city’s iconic topography.
This exhibition about the creative process of the world-renowned architect was mounted in Sanlitun Village, Beijing in 2010 and later reconfigured at Artistree, Hong Kong. From conception to finished product, the exhibition provided an insightful look into his unique method of combining traditional, hands-on design techniques with industry-leading computer technology.
On a mission to appeal to the instant-gratification-seeking youth of today, we created a multi-dimensional and layered experience giving the opportunity to teenagers across Hong Kong to step into a die-cut world, teeming with lessons on how to become the best citizen one can be.
Creative Sky is a TV show on China national channel CCTV 6, aimed at finding and promoting the next generation of talented Chinese fashion designers. The show’s first season aired in 2011 and quickly established itself as a reference for quality and meaningful entertainment content. With the higher purpose of providing a platform for the creative youth, Creative Sky gained international interest, noticeably with the Parsons School offering full scholarship in New York to the winner. With Vogue, Lane Crawford and a host of international labels as partners, the show cemented its unique position in the Chinese creative landscape.
Shopin is a highly successful discount retail chain in Beijing with an e-commerce, plus bricks and mortar, business model. With a fast-growing business, the management realised that the foundation of their brand needed to be realigned to support the opportunities of expansion ahead of them. We helped build a solid base for the future growth of the brand.
Swire Hotels set out to redefine what a luxury hotel should be in the 21st century. As we began to work with them on their first location in Beijing, we quickly realised that this was one of those rare moments – a moment of change. The assembled team of designers and consultants came together to build one of the most celebrated boutique luxury hotels in the world and our identity had to reflect the qualities of the brand.
We designed the identity of Swire Hotels’ ‘Lifestyle Business’ category to answer the need for a fresh and breezy look that appealed to young and adventurous travellers. The first hotel to open in 2010 was located in Hong Kong, as part of the Island East business hub, and the second opened in INDIGO, Beijing and the third one is due to open in Miami. The identity, which was based on extensive customer research, expanded into opportunities for large branding features in the hotel and lobby.
This travelling exhibition was commissioned to communicate about the Louis Vuitton heritage to Asian customers. The project was an evolution of an earlier exhibition we had designed for the brand, “Travel & Travellers”, showcasing the glamourous and adventurous lifestyle of the 19th Century traveller through a broad range of antique Louis Vuitton travel accessories. The Art of the Automobile exhibition presented visitors with a collection of objects related specifically to road travel.
When Phoenix Properties contacted us in 2010 to position and brand their flagship residential development in Central, we knew we had an opportunity to break away from the traditional glitz and glamour common to residential property campaigns in Hong Kong. Going back to the essence of “balanced living”, we shaped a strategy to build a brand image that emphasized the quiet originality of the Gramercy building.
Yintai Center is the flagship development of the Yintai Property Group, standing tall on the Chang An avenue in Beijing. This high-end development is one of the most prestigious addresses in Beijing, hosting the Park Hyatt Hotel, The Park Life luxury Mall, private residential units and a Grade A office tower.
During the revamp of the legendary hotel, the team at the Mandarin Oriental Hotel contacted us to design its guest rooms collaterals as well as a new set of visual identities and menus for its world-famous bars and restaurants. The Clipper Lounge, Man Wah and Café Causette are reinterpreted classics, whereas the M Bar and Pierre were totally new concepts.
We were asked to conceptualize the experience for a very exclusive private dinning room for Krug, one of the most revered Champagne brands. The Krug Room itself is hidden within the kitchen of the Mandarin Oriental Hotel in Hong Kong and gives diners a chance to interact with the chefs and sommeliers in a very personal manner.