As a property conglomerate operating in China, GT Land came to us to help them rethink their brand model and take full advantage of the 020 platforms they were in the process of building.
Zhongwei Hotels turned to the expertise and experience of Marc & Chantal to rethink and redesign their brand when they wanted to maximise and elevate the value of their existing and new hotels. The project was comprised of a full range of branding services such as positioning, brand architecture, brand DNA, naming and brand identity. We rebranded the group itself and created new categories of hotels in order to capture emerging opportunities in the fast-moving hospitality market.
Home to 150 high-technology companies, the Hong Kong Science Park is a science and technology hub covering an area of 330,000 sq. metres in the New Territories. In order to create an environment that is consistently efficient, from its energy-saving construction practices to the navigation for users and visitors in the enormous site, we came up with a strong and comprehensive wayfinding and signage strategy that integrates into the interior space we designed for Phase 3 of the Park.
The H.A.N.D.S mall was built in the 1980s as two separate, but connected, shopping malls in Tuen Mun serving residents of the surrounding housing estates. In 2014, aiming to attract a younger demographic in the area, Link commissioned us to revamp the identity of the mall to bring energy and liveliness to the neighbourhood. With the shopper’s experience in mind, we created a total design solution that integrated a strong wayfinding strategy with a distinct visual system of icons.
To create a public exhibition about the Peak, Marc & Chantal led research into Hong Kong’s unique heritage and natural wonders. Conceptualised, curated and designed as a museum-grade display, the exhibition was part of a broader brand and communication exercise developed by Marc & Chantal for a residential project by Wheelock Properties on the Peak.
On a mission to appeal to the instant-gratification-seeking youth of today, we created a multi-dimensional and layered experience giving the opportunity to teenagers across Hong Kong to step into a die-cut world, teeming with lessons on how to become the best citizen one can be.
To provide an educational journey for young visitors to the Legislative Council (LegCo) Complex, we used the historical development of the legislature of Hong Kong to give context to the present policies and procedures. Interactive displays on the legislative process give motivation for visitors to be involved in the region’s future.
We designed the identity of Swire Hotels’ ‘Lifestyle Business’ category to answer the need for a fresh and breezy look that appealed to young and adventurous travellers. The first hotel to open in 2010 was located in Hong Kong, as part of the Island East business hub, and the second opened in INDIGO, Beijing and the third one is due to open in Miami. The identity, which was based on extensive customer research, expanded into opportunities for large branding features in the hotel and lobby.
The North Lantau Hospital in Hong Kong was built to fulfil the needs of the Tung Chung district and community. The complex organisation of a large hospital often makes it difficult for both staff and users to find their way efficiently, and a hospital is often the scene of great stress. Therefore, we were commissioned to develop a strong wayfinding strategy and signage design for the project.
In addition to devising a comprehensive directional routing system, in order to help staff and visitors navigate their way efficiently around the complex, our design brief was extended to incorporate a new interior ‘style guide’ for specific zones of the building. These decorative features were meant to help identify and give personality to areas such as the auditorium, library and public foyer.