UTOPA MALL

As a property conglomerate operating in China, GT Land came to us to help them rethink their brand model and take full advantage of the 020 platforms they were in the process of building.

The Hari Hotel

After nearly six decades acquiring and managing hotels, the Harilela Group has finally created its own hotel brand and opened the first hotel in London’s Belgravia posh neighbourhood. We were commissioned to create this new brand from scratch.

 

Zhongwei Hotels in China

Zhongwei Hotels turned to the expertise and experience of Marc & Chantal to rethink and redesign their brand when they wanted to maximise and elevate the value of their existing and new hotels. The project was comprised of a full range of branding services such as positioning, brand architecture, brand DNA, naming and brand identity. We rebranded the group itself and created new categories of hotels in order to capture emerging opportunities in the fast-moving hospitality market.

Retail Showsuite at Guangzhou CTF Finance Centre

To create an immersive showsuite for a crown jewel development in Guangzhou, at the base of the Guangzhou CTF Finance Centre, we emphasised the playful and innovative character of K11 Concepts with a holistic environment that included custom fragrances and a surreal design to transport visitors to the wonders of childhood, such as the treehouse of their dreams. Never forgetting the goal of the showsuite, each element combined to create a compelling experience of K11′s unique retail vision.

Office Showsuite at Guangzhou CTF Finance Centre

Selling premium office units in a hyper-competitive market in one of the fastest growing cities in China is a challenging task under any circumstances. When that office space is in the tallest tower in the city, the showsuite design and content needs to match those high standards with a creative approach. The offices are leased by K11, known for their innovative views on work environments, so we took the challenge and created an unexpected, yet cohesive look at presenting real estate information to prospective tenants.

LUXE City Guides Branding

LUXE is a travel and media brand with a strong fan base and great brand recognition, particularly in its home region in Asia. The iconic concertina folds of the pocket guide are easily spotted in any savvy traveller’s bag and trust in the brand’s recommendations is very high. With all this in mind, it was an exciting and challenging task to clarify the Brand Definition and help LUXE position its future offerings for content-hungry and tech-friendly readers.

Chengdu Sino Ocean Taikoo Li

In the competitive real estate market within China, the ability to immerse potential tenants in the details and lifestyle of a development apart is key to communicate the concepts behind it. We were asked to develop the showsuite content and design for the retail development of Sino Ocean Taikoo Li, in the rapidly growing city of Chengdu, with an eye to delivering a message about the quality of life and enjoyment that could be found there.

Anecdotes from the Peak

To create a public exhibition about the Peak, Marc & Chantal led research into Hong Kong’s unique heritage and natural wonders. Conceptualised, curated and designed as a museum-grade display, the exhibition was part of a broader brand and communication exercise developed by Marc & Chantal for a residential project by Wheelock Properties on the Peak.

Art Installation at Art Basel 2014

Marc & Chantal tackled the opportunity of designing the Swire Properties Corporate Lounge at Art Basel for a third straight year with a goal to make it the most ambitious installation yet. The aim was to create a design that would be an engaging and meaningful lounge experience, then become a beautiful and playful semi-permanent installation at Taikoo Hui in Guangzhou. The concepts for the art piece were realised in coloured glass and mirror panels that immersed visitors in an optical playground.

Light Drawing Installation

To celebrate our 20th anniversary, Marc & Chantal created an interactive art installation at the 2013 Clockenflap Music and Arts Festival. As the Creative Partner of the festival, we designed a light drawing photo studio inside of a cluster of inflatable clouds at Victoria Harbour for concert goers to explore. The festival attracted more than 30,000 attendees and the cloud installation quickly became a landmark, with a queue of participants waiting to take their photo for the entire time of operation.

VIP Lounge Experience at Art Basel 2013

For their second year as a host of the art fair, Swire Properties turned to Marc & Chantal to create a VIP Lounge at Art Basel in Hong Kong, in 2013. The event was the first edition of Art Basel to be located in Asia and was held at the Hong Kong Conventions and Exhibition Centre, which showcased works from 3,500 artists worldwide. Not merely for collectors, Art Basel attracted international curators, writers, thinkers and cool-hunters alike.

Gift Shop at the Races

On a mission to re-ignite the tradition of attending the races, the HKJC looked to Marc & Chantal in 2012 to transform their existing gift-counter into a retail experience that echoed the energy and excitement of the races. We created a total design solution that included an end-to-end branding exercise and a customer-centric experience for both the Happy Valley and Sha Tin racecourses.

VIP Lounge Experience at Art HK 2012

For Swire Properties’ first VIP lounge at the Hong Kong Art Fair – a premier art event in Asia and Art Basel Hong Kong’s predecessor, Marc & Chantal celebrates the phenomenon that is Hong Kong with an environmentally friendly installation, which evokes the city’s iconic topography.

Civic Education Resource Centre

On a mission to appeal to the instant-gratification-seeking youth of today, we created a multi-dimensional and layered experience giving the opportunity to teenagers across Hong Kong to step into a die-cut world, teeming with lessons on how to become the best citizen one can be.

Shopin

Shopin is a highly successful discount retail chain in Beijing with an e-commerce, plus bricks and mortar, business model. With a fast-growing business, the management realised that the foundation of their brand needed to be realigned to support the opportunities of expansion ahead of them. We helped build a solid base for the future growth of the brand.

Indigo

Creating a showsuite is an exercise in the art of illusion, imagination and persuasion. For their second project in Beijing, Swire Properties asked us to bring that kind of magic to the design of a unique sales experience. Indigo is a mixed-use development, with retail, commercial and hotel components, located in the up and coming Jiangtai district in Beijing.

China Mobile

China Mobile is the juggernaut of mobile communication on the mainland and its brand is ubiquitous in the Chinese landscape. However, with rapid changes in technology, it was critical to go beyond brand power and create an immersive experience to educate and retain the attention of customers. We were given a 10,000 sq ft space to create a journey into the wonders of wireless technology.

 

Gramercy

When Phoenix Properties contacted us in 2010 to position and brand their flagship residential development in Central, we knew we had an opportunity to break away from the traditional glitz and glamour common to residential property campaigns in Hong Kong. Going back to the essence of “balanced living”, we shaped a strategy to build a brand image that emphasized the quiet originality of the Gramercy building.

Krug Room

We were asked to conceptualize the experience for a very exclusive private dinning room for Krug, one of the most revered Champagne brands. The Krug Room itself is hidden within the kitchen of the Mandarin Oriental Hotel in Hong Kong and gives diners a chance to interact with the chefs and sommeliers in a very personal manner.