Forming a unique cluster of heritage buildings located at the heart of the Central district, the Central Police Station compound—now known as Tai Kwun, Centre for Heritage and Arts—once served as an important base for law and order in Hong Kong. Formally a“one-stop-shop”facility housing a police station, a prison, and a magistracy, the site was fully decommissioned in 2006.
In 2008, the Government of Hong Kong SAR announced its partnership with The Hong Kong Jockey Club to revitalise the Central Police Station compound, and a few years later, Marc & Chantal was given the incredible opportunity to be the creative partners of this one-of-a-kind project.
Over the years, the South Korean conglomerate Aju Group witnessed dramatic changes in the Hongdae district—under the influence of the prestigious arts school Hong Ik University, the area had become home to the indie music scene, underground nightclubs, K-pop recording studios, as well as hundreds of cafés, restaurants and galleries. Recognising a rare opportunity in the market, they commissioned Marc & Chantal to create a hotel brand that would not only draw from the essence of the neighbourhood, but also add to it.
After nearly six decades acquiring and managing hotels, the Harilela Group has finally created its own hotel brand and opened the first hotel in London’s Belgravia posh neighbourhood. We were commissioned to create this new brand from scratch.
Zhongwei Hotels turned to the expertise and experience of Marc & Chantal to rethink and redesign their brand when they wanted to maximise and elevate the value of their existing and new hotels. The project was comprised of a full range of branding services such as positioning, brand architecture, brand DNA, naming and brand identity. We rebranded the group itself and created new categories of hotels in order to capture emerging opportunities in the fast-moving hospitality market.
LUXE is a travel and media brand with a strong fan base and great brand recognition, particularly in its home region in Asia. The iconic concertina folds of the pocket guide are easily spotted in any savvy traveller’s bag and trust in the brand’s recommendations is very high. With all this in mind, it was an exciting and challenging task to clarify the Brand Definition and help LUXE position its future offerings for content-hungry and tech-friendly readers.
On a mission to re-ignite the tradition of attending the races, the HKJC looked to Marc & Chantal in 2012 to transform their existing gift-counter into a retail experience that echoed the energy and excitement of the races. We created a total design solution that included an end-to-end branding exercise and a customer-centric experience for both the Happy Valley and Sha Tin racecourses.
Shopin is a highly successful discount retail chain in Beijing with an e-commerce, plus bricks and mortar, business model. With a fast-growing business, the management realised that the foundation of their brand needed to be realigned to support the opportunities of expansion ahead of them. We helped build a solid base for the future growth of the brand.
China Mobile is the juggernaut of mobile communication on the mainland and its brand is ubiquitous in the Chinese landscape. However, with rapid changes in technology, it was critical to go beyond brand power and create an immersive experience to educate and retain the attention of customers. We were given a 10,000 sq ft space to create a journey into the wonders of wireless technology.
When Phoenix Properties contacted us in 2010 to position and brand their flagship residential development in Central, we knew we had an opportunity to break away from the traditional glitz and glamour common to residential property campaigns in Hong Kong. Going back to the essence of “balanced living”, we shaped a strategy to build a brand image that emphasized the quiet originality of the Gramercy building.