Forming a unique cluster of heritage buildings located at the heart of the Central district, the Central Police Station compound—now known as Tai Kwun, Centre for Heritage and Arts—once served as an important base for law and order in Hong Kong. Formally a“one-stop-shop”facility housing a police station, a prison, and a magistracy, the site was fully decommissioned in 2006.
In 2008, the Government of Hong Kong SAR announced its partnership with The Hong Kong Jockey Club to revitalise the Central Police Station compound, and a few years later, Marc & Chantal was given the incredible opportunity to be the creative partners of this one-of-a-kind project.
Over the years, the South Korean conglomerate Aju Group witnessed dramatic changes in the Hongdae district—under the influence of the prestigious arts school Hong Ik University, the area had become home to the indie music scene, underground nightclubs, K-pop recording studios, as well as hundreds of cafés, restaurants and galleries. Recognising a rare opportunity in the market, they commissioned Marc & Chantal to create a hotel brand that would not only draw from the essence of the neighbourhood, but also add to it.
After nearly six decades acquiring and managing hotels, the Harilela Group has finally created its own hotel brand and opened the first hotel in London’s Belgravia posh neighbourhood. We were commissioned to create this new brand from scratch.
Zhongwei Hotels turned to the expertise and experience of Marc & Chantal to rethink and redesign their brand when they wanted to maximise and elevate the value of their existing and new hotels. The project was comprised of a full range of branding services such as positioning, brand architecture, brand DNA, naming and brand identity. We rebranded the group itself and created new categories of hotels in order to capture emerging opportunities in the fast-moving hospitality market.
LUXE is a travel and media brand with a strong fan base and great brand recognition, particularly in its home region in Asia. The iconic concertina folds of the pocket guide are easily spotted in any savvy traveller’s bag and trust in the brand’s recommendations is very high. With all this in mind, it was an exciting and challenging task to clarify the Brand Definition and help LUXE position its future offerings for content-hungry and tech-friendly readers.
Marc & Chantal tackled the opportunity of designing the Swire Properties Corporate Lounge at Art Basel for a third straight year with a goal to make it the most ambitious installation yet. The aim was to create a design that would be an engaging and meaningful lounge experience, then become a beautiful and playful semi-permanent installation at Taikoo Hui in Guangzhou. The concepts for the art piece were realised in coloured glass and mirror panels that immersed visitors in an optical playground.
To celebrate our 20th anniversary, Marc & Chantal created an interactive art installation at the 2013 Clockenflap Music and Arts Festival. As the Creative Partner of the festival, we designed a light drawing photo studio inside of a cluster of inflatable clouds at Victoria Harbour for concert goers to explore. The festival attracted more than 30,000 attendees and the cloud installation quickly became a landmark, with a queue of participants waiting to take their photo for the entire time of operation.
For their second year as a host of the art fair, Swire Properties turned to Marc & Chantal to create a VIP Lounge at Art Basel in Hong Kong, in 2013. The event was the first edition of Art Basel to be located in Asia and was held at the Hong Kong Conventions and Exhibition Centre, which showcased works from 3,500 artists worldwide. Not merely for collectors, Art Basel attracted international curators, writers, thinkers and cool-hunters alike.
On a mission to re-ignite the tradition of attending the races, the HKJC looked to Marc & Chantal in 2012 to transform their existing gift-counter into a retail experience that echoed the energy and excitement of the races. We created a total design solution that included an end-to-end branding exercise and a customer-centric experience for both the Happy Valley and Sha Tin racecourses.
For Swire Properties’ first VIP lounge at the Hong Kong Art Fair – a premier art event in Asia and Art Basel Hong Kong’s predecessor, Marc & Chantal celebrates the phenomenon that is Hong Kong with an environmentally friendly installation, which evokes the city’s iconic topography.
On a mission to appeal to the instant-gratification-seeking youth of today, we created a multi-dimensional and layered experience giving the opportunity to teenagers across Hong Kong to step into a die-cut world, teeming with lessons on how to become the best citizen one can be.