Civic Education Resource Centre

Education Centre for Home Affairs Bureau

On a mission to appeal to the instant-gratification-seeking youth of today, we created a multi-dimensional and layered experience giving the opportunity to teenagers across Hong Kong to step into a die-cut world, teeming with lessons on how to become the best citizen one can be.

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The challenge

The scope of the project included the graphic identity for the Civic Education Resource Centre (CERC), design of the Resource Corner (counting a library and two small conference rooms) and The Gallery. While the topic of Civic Education may seem lackluster to some, the team saw the task as an opportunity to turn the subject into an entertaining, engaging and memorable experience.

Our Approach

We based our concept on the belief that civic sense starts at home and gradually expands to one’s community before a national identity is embraced. The Gallery, is divided into five segments: My Room, My Home, My Neighbourhood, My City and My Country. Similar to a television studio, the space is divided into mini-sets and uses a mix of pattern and die-cut shapes to create an environment symbolic of daily life in Hong Kong.

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The exhibition experience is introduced with a geometric pattern of backlit display cases, which represent the iconic Hong Kong Skyline.

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The tour begins in ‘My Room,’ and places emphasis on the individual. Topics such as self-awareness, personal care and self-esteem are brought to life in the private bedroom environment.

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As the visitors walk to the ‘My Home’ zone, they pass playful hints of Hong Kong such as traditional mailboxes, Chinese incense pots and CCTV cameras – all created out of patterns of white-on-white die-cut patterns.

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‘My Neighbourhood’ is made to look like a basketball court in Hong Kong’s Victoria Park. Outlines of mature trees frame the playing area where lessons on social and peer interaction are relayed by the animated characters on screen.

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Clean, white and fresh with splashes of primary hues, The Resource Corner was transformed into an energetic and youthful space conducive to a healthy and welcoming learning environment.

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We created a visual identity consisting of a die-cut pattern of inspirational words that reflected the overall philosophy of the lessons taught at the CERC.