Brand Identity for CCTV
Creative Sky is a TV show on China national channel CCTV 6, aimed at finding and promoting the next generation of talented Chinese fashion designers. The show’s first season aired in 2011 and quickly established itself as a reference for quality and meaningful entertainment content. With the higher purpose of providing a platform for the creative youth, Creative Sky gained international interest, noticeably with the Parsons School offering full scholarship in New York to the winner. With Vogue, Lane Crawford and a host of international labels as partners, the show cemented its unique position in the Chinese creative landscape.