Krug Room

Private dining concept for Mandarin Oriental

We were asked to conceptualize the experience for a very exclusive private dinning room for Krug, one of the most revered Champagne brands. The Krug Room itself is hidden within the kitchen of the Mandarin Oriental Hotel in Hong Kong and gives diners a chance to interact with the chefs and sommeliers in a very personal manner.

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The challenge

We had to design both an exclusive private dining room and a brand experience. The dining experience had to match the high standards of the restaurant, while the room’s design had to tell the story behind Krug and the work and values that go into creating their champagne.

Our Approach

We wanted to create an original experience that departed from the norm of luxury dining. To achieve that, we explored a series of scenarios around one core concept: The Chef’s Table. Before developing design ideas, we carefully researched and presented different stories and experiences that could be expanded through the design of the room itself.

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The private dining room is located in the kitchen of the hotel: a unique opportunity for the guests to engage in an intimate dialogue with the chef himself – and with the Krug brand. Elements of the brand are de-constructed and rebuilt into a personal setting. All the details support talking points about the brand for the Maitre d’O and the chef as they welcome guests in the room.

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The long dining table is constructed of marble to evoke the materials of a kitchen countertop.

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Each new menu is handwritten on a chalkboard, a reference to the chalk markings on barrels of champagne stored in the Krug cellars. The fact that the cellars themselves are carved out of chalk cliffs in France only deepens the connection with the materials of the room.

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The signature wall in the dining room is built of oak used in wine barrels and is unmistakably an emblem of the Krug brand.

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To make guests to feel like they were sitting around a kitchen table, having an informal and friendly conversation while the host is preparing dinner in front of them, we designed tailor-made chairs for the space. Many hours were spent in testing and refining the chair design, making sure it would be comfortable, as well as reminiscent of the curves of the distinctive Krug bottle.

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We also designed the stationery, menus and other print collateral used in the room.