Moët Bar

Champagne bar for Moët & Chandon

Although Champagne is a symbol of festivities in the West, the French nectar was mostly unknown in Asia when Moët Hennessy came to us to help them tap into the Mainland China market. As a leader in their category, they felt they had to provide a focal point that would capture the imagination and immerse the Chinese consumer into the ‘Champagne Experience’ and they had the perfect location in Macau to do so.

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The challenge

The opening of the luxury Mall of the Four Seasons hotel in Macau presented an opportunity for Moët to assert its brand presence, while educating a varied audience. We had to create a brand experience that would convert Chinese gamblers into bubbly aficionados.

Our Approach

Our concept was to ‘explode’ Moët’s brand attributes and reconstruct them into a multi-sensory experience, enveloped in a skin that took inspiration from the bottle’s packaging. Because of its location at the center of a luxury Mall in Macau and adjacent to a casino, a spectacular experience was to be expected.

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Facing the building entrance, an open plan entrance allowed the brand to highlight their Special Editions, while providing ample room for the display of classic champagne collections.

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A large bar covered by a massive chandelier constructed of 428 bubble tubes offered an opportunity for a quick tasting before hurrying back to the blackjack table.

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At the center of the overall space, a giant bubble finished in18-carat gold-leaf hosts an immersive multi-sensory experience. With moving images projected on a myriad of glass pebbles, simultaneous surround sound and a specially designed champagne scent, the space was choreographed to immerse the audience in the sensory universe of Moët & Chandon.

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A second bespoke chandelier, composed of a cascade of illuminated hand blown glass bubbles, floats above the lounge area.

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A gold diamond crisscross textured wall, inspired by the motif on the packaging and the foil on the neck of the bottle, surrounds the bar.