Office Showsuite at Guangzhou CTF Finance Centre

Showsuite Design for K11

Selling premium office units in a hyper-competitive market in one of the fastest growing cities in China is a challenging task under any circumstances. When that office space is in the tallest tower in the city, the showsuite design and content needs to match those high standards with a creative approach. The offices are leased by K11, known for their innovative views on work environments, so we took the challenge and created an unexpected, yet cohesive look at presenting real estate information to prospective tenants.

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The challenge

K11 combines professionalism and creativity in a work community that is catered to established enterprises and new entrepreneurs alike. We had to balance K11’s brand message in the showsuite between the high standards for their Grade A office space and a supportive environment for innovative startups and young companies.

Our Approach

An engaging presentation of the contextual information of the development is necessary to convey the high-quality office environment in the CTF Finance Centre. We communicated this information through videos, animations, kinetic models and mock-ups that are seamlessly integrated in the branded interior – and surprised visitors with an exciting lounge space at the end of the journey.

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The simple, looped pathway allows brand messages to be delivered step by step – from the K11 brand background and the macro view of the CTF Finance Centre's position in greater Guangzhou, to the services offered in the office building and a beautiful display of K11's core brand values that build a close and creative community.

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Natural tones are complemented by colourful patterns in the reception area. The visitors' journey begins in a corridor where a video introducing the K11 brand ethos is played, preparing visitors to transition to the mindset of K11.

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The corridor leads to an oval area with detailed information about the context surrounding the CTF Finance Centre. Catchment videos on the wall and programmed kinetic models are synchronised to show the central location of the office tower in the business district.

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On the other side of the room, visitors are given a comprehensive view of the K11 office space and the CTF Finance Centre building itself. The astonishing height of the building, vertical work community and office details are presented through a large video projection, infographic animations, wall graphics and urban-scale models.

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As the video ends, the screen becomes transparent and reveals the handover conditions of the open office space behind.

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The final stop of the journey is a warm, inviting suite for meetings and discussions. The recreational area gives visitors a taste of the look and feel of the K11 Club House, which will occupy an entire floor in the CTF Finance Centre and serve as a venue for the free exchange of ideas and strengthening business connections.

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The mock-up office space is an additional feature of the showsuite to show tenants how well the office layout works. We worked closely with contractors to ensure that every detail was executed with precision, down to creating a dot pattern for the wall finish to reference the logo of K11.