Cocktails by Renaissance Hotels

Renaissance Hotels

Renaissance Hotels are all about discovering the different sides, tastes and flavours of each travel destinations. To capture the essence of 20 major Asian cities, we created this cocktail book as a gift to their VIPs and to be used in their hotels premium lounges

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The challenge

In a world where every brand VIP is constantly bombarded with digital marketing, we simply wanted to go back to the basic and create a beautifully crafted analogue gift that would hopefully resonate and create a connection with the users.

Our Approach

Our copywriter first collaborated with an expert mixologist to create a sensorial language inspired by 20 cocktail recipes embodying the unique characters of our 20 locations. We mixed tastes with words and images to create a journey of discovery within the book itself.

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The concept of shaking up was expressed in copy lines and graphics, with details such as the discreet dotted mark, symbolizing the 20 cities.

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Rather than a highly polished style for the images, we art directed the photo-shoot towards a more natural feel, showing the process and making-off, in order to encourage the readers to give it their try.

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The project was made in partnership with Pernod Ricard and we featured some of their liquor brands together with the recipes.

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