Mandarin Oriental

Graphic revamp for Mandarin Oriental

During the revamp of the legendary hotel, the team at the Mandarin Oriental Hotel contacted us to design its guest rooms collaterals as well as a new set of visual identities and menus for its world-famous bars and restaurants. The Clipper Lounge, Man Wah and Café Causette are reinterpreted classics, whereas the M Bar and Pierre were totally new concepts.

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The challenge

The difficulty of our task was to create relevant identities that capture the quintessence of the individual venues, but also contribute to rejuvenate the exotic sophistication of the Mandarin Oriental institution as a whole. Beyond the brand exercise and stylistic interpretation challenge, we had to meet ambitious practical goals, having to ensure the designs were affordable to produce, easy to customize and durable.

Our Approach

We took inspiration from the interior design and heritage of the Mandarin Oriental. Each design is a testament to its name and seen in context, the menus seem to be a part of the furniture, seamlessly blending in with the nuances of the interior detailing and culinary atmosphere.

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Café Causette
A truly urban café and one of Hong Kong’s most popular all-day meeting places, is Café Causette. The word “causette” – “to chat” in French – stimulated a literary journey to incorporate poems in English, French and Chinese. In between the distinctive chartreuse menu covers, small typographic details line the menu.

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Man Wah
For the hotels’ traditional Cantonese restaurant, and to complement the signature pink tablecloth from the 1960’s, we went for a contemporary play of aubergine hues and vibrant fuchsia, and revisited traditional Chinese binding methods.

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Clipper Lounge
The Clipper Lounge, famous for its High Tea, celebrates the spirit of travel and so does the menu design. Inspired by original antique maps of the region, we employed an old-style typeface similar to that found on hand-drawn maps and introduced the interior colour scheme through copper-foiling on the front covers.

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Pierre
For Pierre restaurant, by three-star Michelin chef, Pierre Gagnaire, we went for a minimalist typography and layout treatment, and warm textured material for the menu covers, such as sheeted cork for the wine list.

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Mandarin Bar & Grill
The restaurant had been re-designed by Sir Terance Conran with a new crustacean bar, bringing in a fresh sea-wind to the interior design. Welcoming this new atmosphere into our design, we used an image of a fish-patterned mosaic in shimmering aqua blues on the crustacean bar menu and maintained a clean and considered style for the overall look.

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Guestrooms
New directories of hotel services and in-room dining menus were designed in deep brown, cream and gold tones with crunchy and super-smooth textures. Using them is like opening a box of gourmet chocolate and this special feeling speaks to the warmth of the interior design.