The Opposite House
Brand identity for Swire Hotels
Swire Hotels set out to redefine what a luxury hotel should be in the 21st century. As we began to work with them on their first location in Beijing, we quickly realised that this was one of those rare moments – a moment of change. The assembled team of designers and consultants came together to build one of the most celebrated boutique luxury hotels in the world and our identity had to reflect the qualities of the brand.