VIP Lounge Experience at Art HK 2012

Lounge Design for Swire Properties

For Swire Properties’ first VIP lounge at the Hong Kong Art Fair – a premier art event in Asia and Art Basel Hong Kong’s predecessor, Marc & Chantal celebrates the phenomenon that is Hong Kong with an environmentally friendly installation, which evokes the city’s iconic topography.

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The challenge

Sustainability was a topic to be addressed in the design brief. To convey Swire Properties' core value of creating a sphere of continuous exchange in a city that they are passionate about, the design solution had to answer to physical sustainability and cultural connections, while retaining the urban aesthetics of Hong Kong.

Our Approach

Putting our creativity to work, we decided to scour through the offices of Swire Group and create a piece art out of papers and magazines, which were en route to being recycled. By expanding on the concepts of reduce, reuse and recycle, we introduced the notion of 'interpersonal sustainability' by crafting the contour of the city and delivering an experience that would resonate in the minds of the visitors.

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Using magazines and recycled papers, we designed a lego-block skyline that defines a lounge space where curators, collectors, exhibitors, artists, art enthusiasts and culture aficionados alike can meet exchange ideas and opinions. From the densely packed cityscape, to the Tetris like high-rises that remind visitors of the beautiful topography of Hong Kong, the installation also pays homage to the city's modern form.

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The post-consumer paper used to build the lounge was sourced from companies in the Swire Group, including Cathay Pacific Airways, Cathay Pacific Catering Services and Swire Coca-Cola; more than 80% of the materials used in the installation were recycled or reused after the Fair.