A Brand Environment – Down to the Finest Details

April 2015

“Our latest showsuite for the innovative K11 Concepts made an impression on visitors with an unexpected combination of materials and details.”

Marc & Chantal was commissioned by K11 Concepts to extend the brand’s core values of Art, People and Nature to the office leasing showsuite for their mixed-used development project – the Guangzhou CTF Finance Centre. In order to convey the premium office environment in the tallest tower in Guangzhou, we used multimedia presentations to clearly present the contextual information, while ensuring that the rich character of the K11 brand is expressed in every corner of the space through refined materials and precise detailing.

Completed simultaneously with this project, the retail showsuite was designed to create an immersive and surreal experience of K11′s unique retail vision. Keep a lookout for the upcoming details of the retail project!

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