As artificial intelligence accelerates and societies transform, a vital question arises: What abilities will matter in the future—and how can they be cultivated? With this challenge at the core, Dr. Charles Chen Yidan, core founder of Tencent, founder of Chen Yidan Foundation and Yidan Prize, envisioned a paradigm: education shaped by humanity, for humanity.
As branding partner of the Yidan Center (YDC) — a pioneering education-focused complex on the shores of Qianhai Bay— we brought this vision to life. Anchored by the Yidan’s global network, we defined YDC’s symbolic heart: The Living Canyon — a place where ideas flow, converge, and ignite ripples of lasting change.
Carrying with us the idea of “Future Shapes (brand tagline)”, we built a platform for purposeful dreamers across education, technology, and culture—daring to reimagine what learning can be, and ensuring its continuous growth for generations to come.