Korner Hotel Paris
Brand Strategy & Design
In Paris, every Korner tells a story
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Digital yet Convivial
Korner needed a brand refresh to better reflect their independent, fuss-free philosophy and deep connection to local culture.
The goal was to refine their brand strategy and create an identity for clients who prioritise autonomy and convenience.
Our main challenge lied in making the digital experience with minimum service feel warm and convivial.
Playfully Parisian
We redefined Korner’s brand platform and created an identity that amplifies their warmth and playfulness that makes them a favourite among guests.
From logo and typography to collaterals and signage, every touchpoint was crafted to embody their ethos and strengthen their presence in the competitive Parisian hospitality scene.
A New Era in Hospitality
Korner Hotels is redefining traditional hospitality with a focus on convenience and seamless digital experiences, offering everything at your fingertips. Prioritising guest autonomy, this independent brand creates warm, welcoming spaces that feel like home. Strategically located across Paris, Korner Hotels fosters genuine connections and a personal touch to each guest experience.
Korner entrusted us to reimagine their brand and refine their vision before relaunching. Our collaboration has brought the brand’s vibrant personality to life from strategic positioning to a bold new look.
The Essentials, with a Touch of Soul
Korner’s mission is simple: to eliminate the unnecessary and focus on the essentials, all with a touch of soul. By creating convivial spaces and offering an ultra-smooth guest journey, Korner provides everything you need and nothing you don’t, so you can truly immerse yourself in exploring the neighbourhood’s hidden corners (pun intended!). Their vision is to reduce excess and deliver a sense of place, where guests can feel at ease and focus on discovering the city’s unique character.
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A Visual Identity That Maps the City
Influenced by the architectural grid of city blocks, where every corner tells a story, the new visual identity connects seamlessly with Korner’s story. The letter K emerges playfully between bold graphic blocks, symbolizing the paths and corners that guide guests to the hotel. Vibrant, confident colours capture the dynamic energy of the Korner team and the spirit of Paris. Friendly, rounded typography ensures every element feels warm and welcoming, just like the experience of staying at Korner.
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Finding One’s Way
We designed Korner’s wayfinding system to reflect their ethos of simplicity and ease. To embody the no fuss principle, we designed the wayfinding so that guests can navigate their way with ease.
