Artyzen Hotel and Resorts
Brand Strategy & Design
A new beacon of bespoke luxury
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Artyzen Singapore, Interiors by Nic Graham & Associates / Artyzen Shanghai, Interiors by Neri & Hu
A distinctive brand repositioning
The luxury hospitality landscape is a crowded place. Distinctiveness, relevance, and clarity are paramount to seizing market share and retaining the loyalty of demanding travellers.
As Artyzen Hotels prepared to launch new landmark destinations in Shanghai and Singapore, we set out to refresh and redefine the brand as a new beacon of bespoke luxury.
The Art of Zen
We crafted a brand narrative that revealed the fundamental concept of the “Art of Zen,” a commitment to nourish the soul through a kaleidoscope of contrasted references and experiences.
Embracing Artyzen’s Asian roots, the hotels offer a sophisticated take on personalised hospitality, blending Eastern and Western cultures to achieve “Emotional Wisdom”.
Built for the Cultural Nomads
The Artyzen brand is designed for travelers navigating the spaces between cultures and time zones. In this realm of freedom, they can connect their global identities to the local roots they choose to explore. Beyond the pursuit of social currency, every interaction is a pathway to self-enrichment.
ARTYZEN SINGAPORE
A Vibrant Suspended Garden
Situated at the intersection of the embassy district, Singapore Botanic Gardens, and the shopping hub of Orchard, our hotel captures the vibrant spirit of Singapore, reflecting its multicultural roots and contemporary essence. The hotel features 142 rooms and combines cutting-edge architectural and interior design with the comfort and intimacy of a residence. With a signature rooftop pool bar, the hotel embodies the city’s lively reputation, offering dynamic spaces for socializing, working, and relaxing. Our visual identity embodies the botanical essence of our location and the rich interplay of colors and textures within the interiors imagined by Nic Graham & Associates.
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ARTYZEN NEW BUND 31
Behind the Curtain
Artyzen NEW BUND 31 is a unique destination within Shanghai’s latest cultural landmark in the New Bund Area. The hotel serves as an urban oasis characterized by striking contrasts and serves as the backdrop for the adjacent performing arts center. It provides a vibrant and modern environment where the city's movers and shakers can gather, explore, and socialize. Designed by Neri & Hu, the single-level social hub is the heart of the hotel. It features inspiring restaurants, bars, and meeting spaces that seamlessly connect indoor and outdoor areas, creating a sense of wonder that both stimulates and nourishes guests. Our soft and translucent visual identity complements the refined design of the interiors.
