Branding and design agency Marc & Chantal teamed up with research specialist, Acorn Marketing and Research Consultants, to study the travel habits and aspirations of China’s Generation Y.
After months of research and study, we are presenting you this report that we hope you will find both informative and inspiring. This is not a mere collection of data, but rather a tangible portrait of what is bound to become one of the most influential groups to travel this planet. And ready to travel they are!