A Change of Seasons – A Brand Refresh

2021/08
Share

“As the Four Seasons in Hong Kong goes through a renovation, we were invited to revamp their brand package in conjunction.”

Inspired by the Four Seasons logo itself, we create a concept based on “the course of time”. Our aim was to inject a sense of luxury in everything the guests would see and touch, whilst also bridging the interior design between lobby and guest room.

To visually smooth the transition, we chose a positively edible colour palette that reflected the palette of the interior hotel. We also created a pattern of varying opacities, representing both the density of leaves as the seasons change and the view of rolling mountains from the hotel rooms.

You can find our work in Four Seasons from autumn onwards!

Add Insight to your inbox.

Register to receive email updates on our latest
programmes, news and offers.