As part of the branding and communication strategy we devised for the prestigious Mount Nicholson residential development, we persuaded our client to invest in the creation of a public exhibition about its location—the Peak.
We wanted to engage a wide audience, from the general public to heritage enthusiasts, and even academics, therefore the content and design of the exhibition had to communicate on multiple levels. To create an academically accurate portrait, while keeping it entertaining and memorable for curious visitors, we knew we had to offer an innovative perspective on this iconic Hong Kong district.
Our curation concept was to pair botanical research with anecdotes of historical significance to highlight the interconnection between early residents and the natural environment. We commissioned specialist research, and sourced relevant iconography and artefacts, in order to deliver the museum-grade display Wheelock Properties was anticipating.
We assembled rich iconography, paired with little known facts and anecdotes, to portray the daily lives and occupations of the “Peakites” – as these privileged residents of the Peak were known. The team commissioned an architectural model of Mountain Lodge, the former summer residence of the Governor of Hong Kong, to give visitors a sense of the lavish setting enjoyed by Peak residents. A number of historical artefacts were sourced, or replicas commissioned to illustrate daily life on the Peak. Each object was carefully styled and positioned to take its place in the overall visitor journey of the exhibition.