With other retail developments planned in the vicinity, the need to portray more than the project’s physical characteristics was evident. Our first challenge was to identify what could become a compelling differentiating factor. We felt that the location of the project as the gate to south Lantau was a strong communication point, and decided to build upon this aspect.
Designed to present phase II extension of the retail complex, the showsuite showcases the multifaceted quality of the new development, as well as reinforces Citygate’s image as Hong Kong’s primary outlet destination. The design is immersive, with a multi-sensory approach to storytelling taking visitors on an experiential journey to south Lantau. Citygate Outlets is positioned as a magical location, a kaleidoscopic world of discovery.