Following the completion of the Raffles City Chongqing retail showsuite, our team was appointed to develop a new experience, this time focused on the residential portion of the complex.
A narrative was needed, in order to facilitate the emotional connection between potential buyers and the bold new architectural environment. We aimed to create simple, direct messages, supported by a lively and memorable experience to showcase the local culture, and to promote the life style promise brought by Raffles City Chongqing.