Renaissance Hotels is all about discovering the different tastes and flavours of each travel destination. In a world where the VIPs of every brand are constantly being bombarded with digital marketing campaigns and offers, we were tasked with creating a beautifully crafted analogue gift that would hopefully resonate and form a connection with its users.
To capture the essence of 20 major Asian cities, we created a cocktail book as a gift to Renaissance Hotel’s VIP customers. We began with a collaborative copywriting experiment, gathering with the help of an expert mixologist a ‘library’ of sensory vocable inspired by the cocktail recipes included in the book. Each recipe corresponds to the unique characteristics of an Asian city. By fusing together language and taste, we created a journey of discovery within the book itself.