Off the back of our continuous work with Tai Kwun for the past eight years, we were approached to help create a secondary brand for them, which would both section off and emphasise their Heritage Programme. The programme would consist of eight different offerings, which needed to each be identifiable, and have a consistent visual language throughout that could be implemented in a flexible manner.
The main challenge was to stick to our previously implemented guidelines, which we had established whilst doing work for the original Tai Kwun revitalisation project, while also creating a distinct enough layer to distinguish the Heritage Programme. Our design team saw this as a great opportunity to strengthen a graphic language that already existed, but only in souvenirs and in the Tai Kwun shop.
We needed to remain consistent with the overall Tai Kwun visual identity, whilst adding an easily discernible layer to the visuals. Our inspiration came from the names of the heritage buildings in Tai Kwun: the Barrack Block and the Police Headquarters’ Block. We took the flat shapes that we had originally created in 2017 and gave them a unique twist — bringing them to life by giving them depth. In this way we achieved our goal in creating an identity that is automatically recognisable, but that sets itself apart from the existing Tai Kwun visual language.