Following the huge success of The Hari Hotel London, which opened in Belgravia a few years prior, The Harilela Group decided to open up a new boutique hotel right here at home, in the heart of Hong Kong. We were once again invited collaborate with our good friends, this time to create a distinctly Hong Kong version of The Hari. The Hari Hong Kong opened in October 2019.
Having already established a tone of voice for The Hari London, we now faced a new challenge: how to maintain a warm and friendly attitude while being unmistakably Hong Kong. We spent two years working with the Harilela Group to create what would become their flagship hotel, bringing in characteristics of their home and their long-lasting family history in Hong Kong.
From the first hotel in Belgravia to the hotel in Wanchai, we worked closely with the team to create a full brand from top to bottom. We devoted time to creating the perfect name, along with the perfect logo, as well as touchpoints within each hotel to make them a little more personal. From staff books to stationery to coasters, to the collaterals, to even the website design and tone of voice, this project was truly a project of love.
Perhaps one of our favourite endeavours with the hotel in Hong Kong is the six metre tall façade. Situated right above the terrace of Zoku, the Japanese restaurant, and also visible from the street, we worked on the façade concept and design, even choosing the specific plants that would go onto the wall. The spot of green in amongst concrete and glass truly makes the Hari a standout. As the sun sets, the name of the hotel lights up and streaks of light travel between the wooden slats; a fine sight at day or night.
This time we animated our Hari character and brought him to life. We also developed our tiny Hari brand ambassador in the Hong Kong setting, to let the Hari's guests discover the city through this little guy’s adventures.