We craft brands and experiences that shift perception and command attention. We embrace the power of brands – not as mere stamps of ownership – but as beacons of social and cultural changes. We are artisans of change.

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Adapting Marriott’s Autograph Collection for Asia

The task of bringing this successful brand to Asia involved maintaining the original essence of the Autograph Collection, while tailoring specific brand expressions to match the different market conditions. Using a strong base of research into the boutique hotel market …